Luuve began with the simple idea that beauty should feel natural and not excessive. It should enhance and define, but not overpower. It should come from a place of strength and confidence, and not from a place of stress and worry. 

We set out to find a solution to the expensive and time-consuming nail routines that are typical of traditional salon manicures: bi-weekly salon visits for acrylic fills, gel extensions, intricate colors and finishes that demand hours and hundreds per month. We wanted a solution that could work with your budget and schedule instead of against it. Most importantly we wanted to stay true to the durability and beauty that you expect from professional manicures.

What we chose was Luuve — a press-on nail experience for women who live in their hands every day, balancing full schedules and long hours, while still choosing to put their best self forward. Luuve is for anyone who values a premium experience, but can live without the added hassles.

Each of our sets includes 32 press-on nails in sizes 0–15, so you don't have to settle for a less than perfect fit, plus application essentials in a reusable magnetic-closure box. Ultra thin cuticles and flexible soft gel faithfully recreate the refined finish and feel of a professional salon manicure, in a convenient press-on you can apply in minutes. Nail glue and adhesive tabs mean you can choose a shorter wear or a longer set lasting up to two weeks with proper application. Our colors, shapes, and lengths are designed to fit your lifestyle and bring that confident, polished feel to your routine. 

Luuve is a way for you to live your life on your terms.